Mountain bikers in the UK are an unusal breed, globally speaking. They enjoy mud quite a lot more than their European or American cousins for example and move from trails onto hard roads and back with unusual zeal.

That's why we think it is important to s

And they apply the same rigour and passion to their road and cross bikes

With all our new bicycles we offer a choice of free extras bundled in with a new Genesis. We can customize a new bicycle to your requirements too.

If you would like to know more about the Genesis range, drop us a line to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , visit the Genesis web site or call into the Bicycle Hub .